Inside 88-Year-Old Jagdish Farshan’s ₹43.5 Cr Bet on Quick Commerce Shelves
Heritage Vadodara snack brand secures Series A from Harsh Mariwala's Sharrp Ventures, introducing 100g impulse packs for Blinkit, Zepto, and Instamart.
- Heritage snack maker Jagdish Farshan raises ₹43.5 Crore in Series A led by Marico founder Harsh Mariwala's Sharrp Ventures.
- First institutional capital raised by the company since its founding in Vadodara in 1938.
- Quick commerce overhaul: Restructured traditional bulk packaging into 100g and 250g impulse formats priced for online instant delivery.
- Building a 3 Lakh sq ft modern manufacturing facility in Vadodara to expand retail and dark-store reach into Maharashtra and Madhya Pradesh.
For nearly nine decades, Vadodara-based Jagdish Farshan built an iconic culinary reputation across Western India through physical retail stores selling signature Gujarati sweets, namkeens, and farsan. Now, the 88-year-old enterprise is betting big on hyper-local delivery apps to transform into a national consumer powerhouse.
In its first institutional fundraise since opening its doors in 1938, Jagdish Farshan has secured ₹43.5 Crore (approximately $4.6 Million) in Series A funding led by Sharrp Ventures, the proprietary investment arm of Marico founder Harsh Mariwala.
Chief Executive Officer Aakash Kandoi revealed that the brand has deliberately redesigned its catalog for instant delivery dynamics. While legacy stores traditionally sold 500-gram and 1-kilogram tins, Jagdish Farshan introduced 100-gram and 250-gram compact packs priced between ₹110 and ₹140 on Blinkit, Swiggy Instamart, and Zepto.
'Food purchases on quick commerce are primarily impulse and craving-driven. Customers want immediate gratification without committing to bulk pantry quantities,' noted Kandoi. 'Smaller form factors have dramatically lowered the trial barrier for younger consumers discovering heritage regional tastes.'
Digital sales and export consignments already contribute 15% of total top-line revenue, up from near zero three years ago. To support national expansion across organized retail and quick-commerce micro-fulfillment centers, the company is constructing a state-of-the-art 300,000 sq ft manufacturing plant in Vadodara, set to go live in mid-2027.
Jagdish Farshan's journey mirrors an accelerating trend among India's traditional family-run food dynasties—such as Wagh Bakri and Chitale Bandhu—which are leveraging quick-commerce logistics to unlock national distribution without suffering the slow collection cycles of legacy supermarket distribution.